SEO. The three letters stand for
Search Engine Optimization. Based on this acronym, it's easy to guess
that it has something to do with search engines and optimizing or
enhancing website performance.
To
understand the concept of search engine optimization, imagine the World
Wide Web as one huge spider web. The spider must crawl along the
thread to make its way around the web. In the same way, the World Wide
Web is made up of billions of websites which are all inter-connected by a
threadlike network. Search engine spiders can crawl along these
threadlike network to discover web pages.
What are search engines?
Search engines help us find the exact information we need from the World Wide Web. How? We simply need to type a word or a phrase related to the information we are looking for, and let the search engine spider crawl along the threads and bring back a list of web pages with content relevant to our search.
Search engines help us find the exact information we need from the World Wide Web. How? We simply need to type a word or a phrase related to the information we are looking for, and let the search engine spider crawl along the threads and bring back a list of web pages with content relevant to our search.
But,
you may ask, "with a multitude of pages to discover in such a vast
network, how does a search engine know which pages to include in the
search result?" Good question. Search engines do not just discover web
pages and bring back results based on keywords alone. It also
distinguishes good, quality websites from the poor ones. Needless to
say, it prioritizes good websites and these will float on top of search
result listings.
Why SEO is Essential
Now, here is where Search Engine Optimization becomes a matter of importance. There are different factors which can affect a website's search engine ranking. Each search engine has a set of metrics or algorithms that it uses to gauge the relevance, popularity and quality of a website. Optimizing search engine means taking the necessary steps to make sure that your website meets the search engines' criteria of a good, quality website.
Now, here is where Search Engine Optimization becomes a matter of importance. There are different factors which can affect a website's search engine ranking. Each search engine has a set of metrics or algorithms that it uses to gauge the relevance, popularity and quality of a website. Optimizing search engine means taking the necessary steps to make sure that your website meets the search engines' criteria of a good, quality website.
Now,
try to search for a specific keyword in Google, for example, and notice
that you will get not just one or two-pages of results but more likely,
a couple of pages, even a hundred of pages containing a list of
websites that contains the keyword you searched for. Which websites are
included on the first page or the first few pages? These are supposedly
the websites that offer the most significant and relevant information
on the keyword being searched. In addition, the websites on the first page
also bear the highest rankings which is why it is given
the top priority on the list.
Of
course, if you were searching for information, wouldn't you most likely
check out the websites found on the first page of the results
list? You may also check out the results found on the second, third or
the next few pages but only if you do not find what you need right
away. Consequently, websites that are on the bottom pages has a slim
chance of getting discovered. Thus, you can begin to understand why
websites are competing achieve a high rank and
be on top of the search engine's listing.
Indeed, SEO is such a crucial endeavor for many webmasters. Should you learn it? Understanding the concept of SEO and implementing basic SEO steps can tremendously enhance your website's search engine rank and make it more accessible to people. So long as you stick with "white hat" SEO techniques, optimizing your website for search engines would bring many advantages.
Indeed, SEO is such a crucial endeavor for many webmasters. Should you learn it? Understanding the concept of SEO and implementing basic SEO steps can tremendously enhance your website's search engine rank and make it more accessible to people. So long as you stick with "white hat" SEO techniques, optimizing your website for search engines would bring many advantages.
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